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Film festivals are popping up everywhere these days. And many disappear or quickly pale into insignificance. What does it take to gain and maintain international importance? What role do moviestars play? How do you get your hands on big premiere titles? Is it better to maintain close contact with politics or keep it at arm's length? Two festival founders offer a behind-the-scenes view of the festival business. Talk with Moritz de Hadeln, former Director of Venice, Berlinale, Locarno and Nyon, and Karl Spoerri, Founder and Co-Director of Zurich Film Festival. Moderator: Christian Jungen (NZZ am Sonntag), author of the book „Moritz de Hadeln: Mister Filmfestival“.