With the Zurich Film Festival, Sunrise is expanding its involvement in music, events, and sports to include the world of film. The partnership focuses on exclusive access, inspiring encounters, and special experiences for customers, business partners, and film fans.
Shared Values, Shared Vision
The Zurich Film Festival and Sunrise share the belief that stories move and connect people. While the ZFF, guided by the motto «Dream Big,» provides a stage for big ideas and extraordinary stories, Sunrise, with its «Dream Big. Do Big.» philosophy, encourages people to break new ground and connect with one another – both digitally and in person. After all, genuine closeness can also develop when the smartphone takes a back seat for a moment. This combination of inspiration and human connection makes the partnership a perfect match.
Experience Something Special with Sunrise Rewards
Through Sunrise Rewards, customers enjoy special benefits related to the ZFF: discounted movie tickets, exclusive seats in the Sunrise customer area on Opening Night, meet-and-greets with talents and award winners at Cinema in Concert, and front-row seats at the ZFF Masters. This creates festival moments that extend far beyond the movie theater.
Experience the Partnership Firsthand
During the festival, the partnership will be visible and tangible at various touchpoints. A special highlight is Opening Night: For this evening, a section next to the traditional Green Carpet will be transformed into the Rubyglow Carpet, featuring the distinctive Sunrise design. Sunrise guests will have access to this exclusive area directly along the Green Carpet and will get to experience stars and talents up close.
Another highlight follows on September 26 with the gala premiere presented by Sunrise. At Corso 1, the spotlight will be on CLUB KID, Jordan Firstman’s feature film debut. This humorous yet emotional story tells of unexpected twists, personal transformation, and new connections – themes that also play an important role for Sunrise: bringing people together and making special moments possible.
Sunrise is also present on the big screen. With its «Put Your Phone Away» campaign, the company bridges the gap between telecommunications and cinema. The message: Consciously set your smartphone aside for the duration of a movie and immerse yourself completely in the story.
In addition, the distinctive Sunrise umbrellas – seen, for example, at the Opening Night and Award Night – ensure visibility and provide practical value.
For business customers, the partnership creates an attractive setting. Hospitality and networking opportunities provide a space for personal interaction and new connections. The Bellevue Lounge in the festival center, equipped by Sunrise, serves as the central hospitality hub.
Connectivity as Part of the Partnership
The partnership goes beyond traditional brand presence: Sunrise contributes its core technological expertise and provides communication and internet services for the festival. In this way, the company helps ensure that guests, media, partners, and organizers remain reliably connected.
In this way, the partnership combines film and connectivity, creating encounters and memories that have an impact far beyond the festival.
