Capital C

How does crowdfunding work? And what is behind this latest phenomenon of the Internet age? Zach Crain produces knitted bottle covers, Brian Fargo develops video games, Jackson Robinson illustrates a new card game, and one thing unites them all: They each used crowdfunding to kick-start their project. These, and numerous other crowdfunding followers, tell in CAPITAL C of the opportunities and dangers associated with a revolutionary new way of financing all kinds of projects, which involves the customer in the very production process. CAPITAL C is a film about pioneers, hopes and dreams. It explains how crowdfunding has revolutionized the business world, and how it can influence the future.